Go from 'Jogger' to 'Athlete' without burning out.
No apps. No logins. Just a plan sent to your WhatsApp and a real human mentor.
$35 NZD/week • Cancel anytime
Totally fine to skip today's run. Fatigue is a signal. Let's adjust this week's plan.
Stop Running Your Easy Runs Too Hard
Most runners sabotage their progress by running too fast on easy days
A spreadsheet can calculate this number.
But a spreadsheet doesn't know when you've had a bad day at work. Let's build a flexible plan around 6:15/km that adapts to your real life.
No guilt. Just consistent progress.
Hi, I'm Sheridan.
I’m a running coach based in Palmerston North, working with athletes nationwide. I also work as a financial consultant, where I learned a hard truth: rigid plans fail when reality hits. I apply that same logic to running - ditching inflexible spreadsheets for real-life adaptability. The result? I took my marathon time from 4:35 to 3:11.
The Why
I learned the hard way so you don't have to. Through years of self-coaching, data analysis, and countless races, I discovered what actually works for real people with real lives—not just professional athletes with all day to train.
"The best coach for you isn't the fastest runner. It's someone who's figured out how to balance life and serious training."
Training That Adapts
Consistency beats intensity. A rigid plan breaks when life gets busy. Our plan bends so you don't break.
See the difference between rigid plans and real life
Typical Rigid Plan
Real Results
Don't just take my word for it.
"I joined RWRC with a small achievable goal in mind, but in only 5 weeks... we're about to hit that goal already! The plan is sent via WhatsApp, takes the guesswork out, and keeps me accountable."
"My goal was to be more consistent and enjoy running again and I’ve achieved both. Sheridan works around my shift work at the hospital and always understands when life gets in the way. 10/10 would recommend."
"Sheridan is a very involved coach. This is what sets him apart from other running coaches, and definitely from APP platforms. He will tailor your weekly schedule and pivot if need be, based on a genuine interest in how you are mentally and physically tracking. Highly recommend."
Ready to start training together?
Apply for CoachingResponse time: Usually within 2 hours (I'm probably out running)
The Method in Action.
I didn't start fast. I built this system because I made every mistake in the book.
4:35 Marathon
Bonked at 30km
"I ran 'hard' every time. I had no structure, no heart rate data, and no fuelling strategy. I hit the wall at 30km and walked the last 12km in pain."
3:11:52
Structured Training & Fuelling
"The difference wasn't effort - it was structure. I finally respected my training zones and nailed my nutrition strategy. I didn't just survive the distance; I raced it."
"We do not set out to build Olympians; we build lifelong, robust runners. Whether you are looking at your first 5km or a sub-3:15 marathon, we want you to stand at the start line and ask, 'Why not me?'"
The Philosophy
How we do things differently
"We do not set out to build Olympians; we build lifelong, robust runners."
"Data is the map. Feel is the compass."
"Whether your goal is a 5km or a sub-3:15 marathon, we want you to ask: 'Why not me?'"
How it works
From "Hello" to your first run in 3 simple steps.
Common Questions
Ready to Start?
No sign-ups or portals. Tell me about your running goals below, and we'll kick things off on WhatsApp.
Response time: Usually within 2 hours (I'm probably out running)